Key to HSC's work is communicating information directly to New Zealanders. This:
- inspires them to choose healthy lifestyle options
- helps people understand what being and staying healthy means and the benefits for them and their families/whānau
- informs them about the help and support available, if they need or want to change current behaviours.
HSC communicates with New Zealanders in a number of ways including:
- multi-media advertising (television, radio and print)
- public relations work
- online and social media (web, viral marketing, e-campaigns, social networking).
Working in this way helps us reach and build relationships with target audiences and national, regional and community organisations.
Latest research
New Zealand’s society is dynamic and there are constant changes in our way of life, attitudes, social and economic conditions.
HSC does research so we can follow these changes and act on the most up-to-date information.
