Since its establishment in 1990, the HSC has produced a large number of advertisements – television, radio and print. But advertising is just one part of social marketing. Other tools include :
- communicating information directly to the public
-
working with others:
- supporting the work of frontline services
- working with communities
- working with national and regional agencies
- research and evaluation (to ensure you understand your audience).
Check out some of our old ads.
Smokefree/Auahi Kore
Every breath you take (1990-1991)
A commerical introducing the concept of tobacco sponsorship disappearing from our screens. "Very soon New Zealand sportspeople will no longer have to accept money from the tobacco industry. From December 16 the price of that sponsorship will be paid by the nation. Not by its children."
Smokefree Rally (1995-1997)
Unique at this time, this ad for the Smokefree Rally depicts 'claymation' possums that have a 'close encounter' with a rally car ("Check it out, two moons").
Smokefree Fashion Awards (1996-1998)
We don't know what will be in fashion, but it will be Smokefree.
World Smokefree Day (2005-2006)
Wish for a Smokefree world.
Smokefree workplaces (2003)
In 1990, New Zealand was one of the first countries in the world to introduce legislation to require indoor office environments to be smokefree, but a number of other workplaces, such as factories, pubs, clubs and restaurants, were not required to be totally smokefree.
As a result, many New Zealanders were still exposed to second-hand smoke. The ‘Let’s Clear the Air’ workplace commercial focused on reducing people’s exposure to second-hand smoke in the workplace.
New Smokefree legislation (2004)
This ad supported implementation of the smokefree legislation in December 2004, by reminding people to comply with the new law banning smoking in all indoor workplaces, including bars, restaurants, and clubs.
Smokefree Homes (2004)
Children are especially vulnerable to second-hand smoke, and New Zealand research shows that young people exposed to second-hand smoke at home are more likely to become daily smokers themselves.
The Smokefree Homes campaign (launched in April 2004) encouraged smokers to protect their children from second-hand smoke by ‘taking the smoke outside’.
Poisons
This commercial shows the harmful chemicals that are in second-hand smoke and went to air in April 2004.
Take the smoke outside
This commercial shows how you can protect children by smoking outside.
Smokefree cars (2006)
The Smokefree Cars campaign was launched in September 2006. It encouraged smokers to protect their children from the harms of second-hand smoke by not smoking in their car, even when they are alone.
Smoking Not Our Future (2006-2010)
Smoking Not Our Future use high profile New Zealand celebrities to communicate denormalisation, social disapproval, anti-tobacco industry, role modelling, and supportive cessation messages to young people aged 12 to 24 years.
Ban it
This ad depicts messages supporting banning smoking.
Cessation
This ad depicts messages supporting giving up smoking.
Regret
This ad depicts messages about regretting taking up smoking.
Social disapproval
This ad depicts social disapproval messages.
Face the Facts (2009-2011)
Face the Facts was a hard-hitting presentation of facts related to tobacco consumption.
5,000 New Zealanders
This ad delivers the message that 5,000 New Zealanders die each year because of smoking.
Kids do what you do
This ad delivers the message that parents' smoking and their attitudes about smoking are key influences in predicting whether children and young people will start and continue to smoke.
Common product
This ad delivers the message that one in two smokers will die from smoking.
SunSmart
Cooking lesson with Alison Holst (1993-1996)
A lesson on what not to do in the summer sun.
Tiger Prawn (2002-2006)
Tiger Prawn (SunSmart's 'spokesprawn' at the time) talks to adults about SunSmart behaviours - slip, slop, slap and wrap.
Adults - be brighter than the sun. Just like kids, adults need to protect themselves too - slip, slop, slap and wrap.
Snags - There are a few snags to summer - like that hole in the ozone layer. Slip, slop, slap and wrap
Shrimps - Our summer sun can burn, even on a cloudy day, so make sure everyone is covered up, even those little shrimps. Slip, slop, slap and wrap
Never let your child get sunburnt (2007-2010)
This ad focuses on reducing the incidence of sunburn in 8 to 12-year-olds. It concentrates on summer activities and explains the link between sunburn and skin cancer, particularly melanoma.
Minimising Gambling Harm
Kiwi Lives 1 (2007-2008)
This ad focuses on the broad community and societal harms related to gambling by pointing out that gambling affects tens of thousands of New Zealanders' lives.
Kiwi Lives 2 (2009-2010)
Kiwi Lives 2 speaks more directly to problem gamblers, those at risk and affected others - encouraging self-help and enhancing referral to services.
Lynette
This ad focuses on Lynette, who lost everything because of gambling and finally got help.
Thomas and Denise
This ad focuses on the devastating effect that Thomas' gambling had on his wife Denise and their family until they sought help.
Otara Action Group
This ad focuses on a community group (the Otara Action Group) that got together in Manukau to address the gamling problem in their community.
Street-Skills
Grunge Angels (1994-1996)
These three ads were developed to promote Street-Skills, which at the time was focused on engouraging safer behaviour in cars.
Wear a seatbelt
Don't drink and drive
Watch your speed
General
Smokefree sport
This video features music by Annie Crummer and a collection of images from Smokefree sports. Keep your eyes open for some well known New Zealand sportspeople!
